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HAPOEL TEL AVIV
Role
Merchandise Design & Brand Development
Designed and managed the official merchandise line for Hapoel Tel Aviv Basketball Club, EuroCup champions and newly qualified EuroLeague team. Developed and produced the club’s official fan products, including apparel and accessories, which achieved strong sales and a significant increase in revenue.
Led the creation of the club’s new independent apparel brand, replacing international suppliers and establishing a unique, locally driven identity. Designed the new official logo, clothing tags, product packaging, and additional brand assets.
Collaborated closely with the club’s management on the creative process behind the new EuroLeague uniforms for the upcoming season.
